Brass Law PLLC
Fast, thorough guidance for high-growth startup C-suites to support growth goals, fundraising and exit planning
LEGAL SERVICES
TESTIMONIALS
C-Suite Guidance
Brass Law provides company executives with the legal insights they need to make well-informed decisions. Founder Brooke Smarsh's years of in-house and GC experience helps executives navigate complex legal landscapes and regulatory frameworks. Brass Law proactively identifies and addresses potential issues, including those involving the use of AI, while supporting your company's growth targets.
Artificial Intelligence (AI)
Brass Law provides guidance and training around the latest AI developments, from providing AI as a product, to using AI as a tool, with a particular focus on intellectual property issues.
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Brass Law also helps companies set their AI usage policies by providing a practical, risk-based framework that can be used by all departments with wide-ranging scenarios.
Sales Support and Contracting
Product Development Support
Brass Law augments the expertise of your in-house teams to close deals quickly, focusing on what matters most to the business with smart, skilled negotiations. We use thoughtful tactics to get the best possible deal while creating the start of a long, mutually beneficial relationship with your clients.
Brass Law can review your product offerings for legal and regulatory compliance, making recommendations to support both your company's and your clients' needs. Our guidance focuses on supporting your product while avoiding expensive and time-consuming modifications in the future.
Dataroom Readiness
General Outside Support
Before you even need a dataroom, Brass Law will guide your company toward activities and/or contract terms that could impact valuation when it comes time to raise funds or sell, while at the same time steering you away from those that could lead to a negative impact.
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For our clients who do not have in-house counsel, Brass Law supports general legal needs, including contract negotiations, marketing review and practical guidance on topics such as employment matters.
Rob K.
David D.
Brooke was the cornerstone of our company sale diligence process. She anticipated acquirers' requests and built a very structured and complete dataroom and confidently prepared all departments for 'game-time'. She was highly industrious and her review of all legal agreements was both exceptionally fast and thorough enabling us - incredibly - to complete the process in under three weeks.
Valerie G.
As the founder and CEO of my own business, Brooke is my “Go-To” lawyer. She understands the need for quick turnarounds, coupled with a reasonable approach to partnering on outcomes. It’s always a balancing act between ensuring I’m protected yet letting issues go that have minimal practical impact (something many lawyers cannot do). I could not run my business without her!
​I've had the privilege of working with Brooke for nearly a decade. From sophisticated partnership deals and international expansion, to providing guidance on compliance and other impacts of privacy regulations. She has an excellent sense of what's important for businesses as they seek to grow. She's able to "see around corners" to recognize and address legal risks early before they become problematic. And she offers insightful risk mitigation solutions with Brooke's knowledge of the relevant law, so we can make informed decisions, all while recognizing our own risk tolerance to help the businesses and stakeholders prosper. Oh....and she's a wonderful person and teammate with whom to work as well!
ABOUT THE FOUNDER
BROOKE SMARSH
Founder & Senior Attorney
Brooke Smarsh has more than 20 years of legal experience with a particular focus on startups and AI, especially those in hyper-growth mode including The Trade Desk, an adtech company, which she helped to take public in 2016. She has acted as General Counsel, most recently at Flow Commerce, where she was involved in both a fund raise and an exit via a merger. Smarsh graduated from Georgetown University Law Center and started her legal career at Dewey Ballantine and Greenberg Traurig. She regularly presents to business groups and associations about legal issues, and has shared her expertise in interviews with media publications.
Tel: 646-397-9638 brooke@brass.law
Technology Startups
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AdTech
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Generative AI
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Privacy
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Intellectual Property / Trade Secrets
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Open Source Software
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SaaS / PaaS
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International Expansion support
PRACTICE AREAS
E-Commerce
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Consumer Protection
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Cross-Border Sales
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Payments, KYC / AML
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Flash Sales / Money Transmission
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Sales Tax / VAT (issue spotting)
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Trade Compliance
General
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Product Review
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Legalities of Artificial Intelligence (AI)
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Marketing Review
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Legal Department Management
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Dataroom setup and population
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Fundraising / M&A Due Diligence
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HR & Recruiting, including gig workers
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