For intellectual property to be owned, whether copyright, trademark or patent, a human needs to be the creator. Using prompts to have AI create your content is not sufficient, no matter how many times you refine the results.
If AI writes your code, your company’s stock and options could end up being worth less. Particularly for tech companies, part of the value is tied to the products offered and owning the underlying code. AI-generated code likely has no owner, so when those investors look under the hood, they may lower the price they’re willing to pay.
Creating a promo with AI to generate a celeb look-a-like could still get you sued. Whether you are using a real person as a look-a-like or AI to generate one, a person has a right to control their own image and likeness (and voice). Just ask Kim Kardashian and Old Navy.
Running out of time to prepare for your client’s QBR? Think before putting their latest results into AI to generate a slick looking presentation without knowing if this information is confidential and how it will be treated. AI terms and conditions typically allow AI to train on your inputs. Giving confidential information to any third party and especially AI may harm your company, breach contracts with your clients and violate your company policies all in one shot.
AI helping you do your job could get you fired. Read your company’s AI policies. Using AI to write code or misusing confidential information, among other things, may result in disciplinary action, up to and including termination. For the reasons above, using AI has risks that could harm your company and companies are taking steps to put in proper guardrails. Asking for permission rather than forgiveness may be the smarter option when using AI at work.
When using AI tools to create your content, it's best to know the rules so that you protect yourself, your company and your content.